Advertise across thousands of websites on a pay per click basis

BidVertiser protects its customers from click fraud, ensuring that only valid and legit clicks are counted. Each click is being processed online by our fraud-detection system, using a sophisticated algorithm that is being constantly updated by our fraud-detection team.

What is a valid click?
Valid click is a click on your ad that was generated by a human, who found your ad appealing and willingly clicked on it with intention to visit your site (such as to make a purchase, register a service, request for info or navigate content).

What is an invalid click?
Invalid click is a click generated by robots, systems, software or even humans with no intention to visit your website.

Fraud-Detection Algorithm
BidVertiser uses a state-of-the-art fraud-detection algorithm to track and evaluate the validity of each click. All impressions and clicks are evaluated by a broad range of factors, such as bot traffic, proxies, banned IPs, unmatched clicks, rapid clicks, unmatched referrers and many that we are forced to keep confidential (so we won't help the ones that are trying to cheat).
In addition to the online fraud-detection algorithm, our fraud-detection team manually and constantly reviews the clicks logs and purifies clicks that are suspected to be fraudulent, while updating our fraud-detection algorithm accordingly.

The bottom line is that when there is a doubt - there is no doubt: When a click is suspected to be fraudulent - we mark it as fraudulent. The quality of traffic that we send to you is our highest concern.

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Management Software to PPC Bid

Pay-Per-Click (PPC) is a fast growing trend in the search engine industry. Nearly all of the major search engines and directories have now integrated one type of PPC or another into their search results. At the moment Overture.com (formerly GoTo) is the clear leader in the PPC field, with an estimated 90% of the total PPC search market. But others such as FindWhat, Kanoodle and eSpotting are slowly catching on.

Overture currently has partnerships in place with Yahoo, AOL, AV, Lycos, Netscape, InfoSpace, MSN and Excite. People bid to purchase keywords from Overture and the top 2 or 3 bids (called Premium Listings) appear on their partner sites when searches are conducted for those keywords. Most of the time, Overture results appear above regular search results as "sponsored matches", so you can see how effective this type of campaign can be when used to draw targeted traffic to a web site.
Whenever a viewer clicks on a sponsored listing, they are taken to the advertiser’s site and the advertiser is charged for the click at the rate determined by their bid on Overture.

The main drawbacks to advertising on PPC engines to date have been :
1) The quick exhaustion of funds due to large traffic volume
2) The time consuming nature of bid rank analysis for multiple keywords
3) The impact of bid gaps on cost-effectiveness (when your bid is more than it needs to be to maintain your target rank).

When you are managing PPC campaigns for hundreds of keyword sets for multiple client sites, these problems are compounded.
Fortunately, software has sprung up to help people manage their PPC campaigns and automate the bidding process.

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Pay Per Click Dollar ( Clicxsense )

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• Browser Toolbar With Instant Notification of New Ads Available
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Using PPC for Lead Generation

While search engine optimization is an ongoing marathon to grow your authority over time, PayPerClick advertising is a great way to start lead generation right away.

Lead generation with PPC is attractive to people working in sales, marketing and finance, because it is directly measurable, unlike SEO which has many factors to take into account. If you are the one responsible for the website, generating leads is one of the biggest metrics your boss will use to evaluate your results.

With SEO, it is hard to give a concrete answer about what is working and what is not, partly because of the ever-changing search engine landscape. Who knows for sure when and how Google will be changing its algorithm? By using payperclick, you can show a direct correlation between factors such as keywords, ad copy, landing pages and conversion, with facts and figures to back it up.

Smart marketers focus on lead generation for the success of the business, as well as justifying marketing budgets. Just having a website that looks good does not reliably pay off. One basic mistake marketers make in PPC is to direct the user to the home page instead of a specific lead-generation-focused landing page.
Some elements of a successful lead generation landing page:
Connect the Dots for the Prospect

Tie the message and content of the page directly to the keyword, ad group or ad copy that the prospect clicked on. Don’t leave the prospect wondering if they are in the right place or whether you have the solution to what they are looking for. Say it up front. With some search engines such as Google, you can dynamically insert the term they ACTUALLY searched on (not just the base keyword) into the URL. Then code your landing page to take that term and serve the content customized for that search, perhaps even putting their search term directly on the page, which will inspire confidence in the prospect.
Great Lead Generation Form

Are you making the user click to another page to get to a lead generation form? That is guaranteed to make your campaign less successful. Put it right up front, not down below the bottom of the first screen they get to.

Make it obvious what will happen or what they will get when they submit the form. Customize the “submit” button to say what their action is: “Get my free white paper” or “Contact me” for example. Can you show an example of what they will get? Can you tell them how long it will take for them to get a response?

Also test a landing page design with an arrow or similar object pointing to the form or submit button. This will lead the prospect’s eye to the most important action on the page that you want them to take.
Offer a Reward

Offers are an effective incentive to improve your PPC lead generation results.

Provide a truly useful resource that helps the prospect solve their problem, and they’ll be more likely to trade their contact info with you for it. It’s important to make it high quality, not just fluff, to enhance the feeling of trust.

To get the prospect to take out their wallet, an enticing offer or discount gets results. Do your finance people tell you it’s not fiscally viable? Figure out the life-time value (LTV) of a prospect. Then you can justify offering a product or package at a discount, because you know that over time you’ll reap greater rewards.

One example is a company who sells guitars. They offered a package of guitar strings for a ridiculously low amount, because starting that relationship was the true goal–not making a few pennies off a small item. Then they began their lead nurturing campaign, knowing that a segment of the prospects on the list will end up buying a $500-$1000 guitar!
Make it Easy to Contact You

Don’t hide your phone number just because the least-fun part of your job is dealing with customers! Remember, prospects are the life-blood of the company. Train yourself to think of every call as an opportunity. Even if the person on the other end of the line is a poor prospect, now you have an incentive to go tweak your PPC lead generation campaign to pre-qualify better, which also saves you money in unproductive payperclick ads. Even better, now you know what information is missing from the landing page, helping you convert more truly qualified prospects who were just abandoning your site without bothering to call and ask!
you can see here

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