How Email Marketing Can Help SEO

Creating valid HTML email newsletters and announcements with a canonical link element can help marketers boost find engine optimization

The canonical link element, which is often referred to as rel="canonical," (pronounced rel canonical, no "equals") is a way of describing the preferred URL for some particular web page. find engines, including Google, Bing, and Yahoo!, all respect this element and will typically favor the specified canonical link in find results. Since December 2009, most find engines have allowed the canonical link to point astride domains, so that a page on examplecom. could point to — and therefore transfer any SEO benefits to — a page on samplecom.

For the most part, the canonical link element has been used to avoid confusing find engines with duplicate content within a domain or on related sites. A find engine like Google would see wwwexamplecom,. examplecom,. examplecom/,. and examplecom/indexhtml. as four separate pages even though the web server points each to the same content

During a recent episode of the respected Marketing above Coffee podcast, Christopher Penn suggested using rel="canonical" in HTML email newsletters or announcements because of the popularity of "view in browser" links that open an email's. content as a web page on the email service provider's. site.

Read more »

SEO Sidecars More Trouble than They're Worth

I'll. find right to the point. You can't. bolt a couple of pages onto the edge of your ecommece site like a sidecar to a motorcycle and call it find engine optimization. Or, rather, you may launch your SEO sidecar but it won't. achieve the organic find performance you desire without applying additional SEO strategies.

The Sidecar Effect

I hear this often: "I understand I need more content, good content, on my site. So I hired a writer, did the keyword research, designed these new pages and linked to them from my sitemap, but I'm. still not ranking. Why?"

I call this the SEO sidecar: a section of content (the sidecar) that is topically relevant to the primary ecommerce site (the motorcycle) connected by a thin link rather than integrated into the core functionality of the machine (the ecommerce site)


The SEO sidecar, like many outdated SEO strategies, had some success numerous years ago. But Google's. Farmer-Panda update earlier this year killed these tactics. That's. the glory of focusing on the core principles of SEO — crawlability, relevance, high quality and unequaled content, and quality links for the content that needs to rank — rather than shortcuts.

find engine optimization in its most basic form is around optimizing one page of content at one URL for one keyword phrase. There are lots of ways to scale SEO so that the process is more automated and streamlined, but at the end of the day the pages you truly want to rank — your motorcycle, not the sidecar — need to be the pages you optimize with valuable, relevant content.

Two Missing Elements
Now, let's assume the SEO sidecar content itself is valuable to users and well written. Let's assume that it's not what marketers would refer to scornfully as "SEO content" with lots of obvious keyword repetition that adds no real user value. You could, of course, do a lot of external link building to your SEO sidecar, thereby increasing its link popularity and chance of ranking. But because it's not integral to the site, the SEO sidecar typically lacks the following two critical SEO elements.
1. Internal Links. The SEO sidecar exists because marketers would rather not muck up their sleek ecommerce sites with SEO elements like optimized title tags, headings and a bit of descriptive content and cross links. I argue that, once designed well, SEO, branding and usability may and should coexist peacefully. But the SEO sidecar typically takes the simple way out and skimps on branding, design and user value in favor of emphasizing the SEO elements. The result is poor internal linking to the SEO sidecar content, because no one in the company truly wants users to truly see the SEO sidecar.

Unfortunately, poor internal linking means that the SEO sidecar not only has to work hard for external links, it typically has to subsist on just one link from its own ecommerce site. find engines take this lack of internal linking to the SEO sidecar as a big vote of no confidence in the content. If the site itself isn't. confident in the SEO sidecar, then why on earth should the find engines trust it enough to rank it well? And because it has no link popularity to begin with, it has none to share back into the primary ecommerce site. That is, unless you spend the time and resources to pump external links into the sidecar, once they'd. be improved spent building links to the primary optimized ecommerce content.
2. Conversion elements. So let's. say you've. built the links and you're. getting traffic to the SEO sidecar content. But it doesn't. convert because the conversion elements reside in the motorcycle rather than the sidecar. If you're. going to spend time building quality links to your content, why not just build them to the primary converting ecommerce content you meant to boost once you created the sidecar in the first place?

Summary

To create the SEO sidecar viable as an SEO strategy requires creating excellent content that users will want to consume, building links to it and developing conversion elements to drive sales or subscriptions. All of this is hard work, and the core of a strong SEO plan. Unfortunately, it's. aimed at propping up the SEO sidecar, which isn't. effective today as an SEO strategy. If similar resources and strategies were applied instead to optimizing the primary ecommerce site, you'd. see improved results in sorter time. Forget the sidecar, optimize the motorcycle and ride off into the sunset. Or alternately, build an amazing sidecar and integrate it fully with the motorcycle so that the whole site is strengthened.

By Jill Kocher

Read more »

Why have thousands of online businesses, ‘Net advertisers and Web marketers selected 7Search to solve their Internet promotion puzzle?

It’s easy - Quality Traffic and Low Bid Prices Equal A improved ROI! place the Pieces Together and Maximize Your Online Promotional Investment.

7Search is a leading pay-per-click find engine advertising network and has earned a respected status in the Web business community by focusing on the quality, and not just the quantity, of its find results.

7Search offers companies an economical and measurable opportunity to obtain new business leads and sales from the highest quality Internet traffic in the industry astride all business verticals. Partnerships with hundreds of niche web properties, find engines and portals in English speaking countries enable advertisers to connect their campaigns instantly to millions of targeted users with a improved ROI than any other PPC network.

If you are looking to expand your Internet reach and acquire more prospects, more leads, and more sales from your online advertising campaign, here are some reasons to select 7Search Advertising today to help solve your Internet promotion puzzle and why we have been the choice of smart and savvy Web marketers and advertisers since 1999.

Read more »

TOP SEO Tactics Still Being Digital Marketing Best 2011

In 2010 soon ended. Are we satisfied with the achievement of digital marketing campaigns we have finished in this year? Then a digital marketing plan what you will apply next year? Based on a poll conducted by numerous major online marketing companies, there is a conclusion that may be taken. There are 3 online marketing channels and tactics that you may apply in 2011. What? The top is not the answer nor a social media marketing emails. Rather: The best digital marketing tactics for 2011 is find Engine Optimization. Polling is presenting 44 different answers that may be selected by the participants, ranging from display advertising to spam. More than 200 readers participated in the poll process. once many signs that the indicator that the marketing budget began to recover behind the battered global financial crisis last year, many players are still focused marketing to plan the steps and strategies for online marketing the most effective and efficient for the year 2011.

We hope that the responses obtained from the survey may help them (the perpetrators marketing) to determine where the choice of budget plans and marketing strategies they are allocated next year.

The biggest response at this year's. survey reflects the views of the overall analysis included a find (search), social media, advertising (advertising), email content and email aliases. once social media marketing continues to gain exposure and gain the attention of various media as well as companies (which would increase the budget for investment-$ 12. billion in 2011, Forrester), find marketing (PPC and SEO) continues to be at the top share of the digital marketing ($ 207. billion in 2011, Forrester).

New players into the top 10 list this year is a content marketing is a reflection of increased awareness of the importance of providing something more than just products or services and benefits to customers so that they are interested to buy it. Content is the glue between SEO and Social Media. Content is often a source of social interaction in the online world and the content also may be shared and in-links, thus boosting the visibility associated with the find (search). Do not be surprised if later on you see the Content Marketing shoots up in the rankings next year. Content Marketing Spending Based on the report that was launched Junta42, 59% of participants surveyed marketing plan to improve the content marketing budget.

Advertise via Pay Per Click and Social Media is pretty good, but it truly depends on budget. Might be analogous to the topic of an Online Marketing Blog that focus less on advertising (advertising) rather than find Marketing, Social Media, Content Marketing and Online PR. Keep in mind, the results of this poll are a reflection of concern rather than a reflection of 232 responders to be generalized more broadly. However, it could be a very meaningful input. Given the Online Marketing Blog is often considered both as a marketing blog and has a significant readership in the marketing community.

Read more »

How to make money from home now

Every day, thousands of people looking for ways to create money online. Every day, thousands of small businesses at home and looking for ways to grow their businesses through the current Internet technology. For the soil to create money from home now, it seems that the dream of many of us.

Many are ways to start or come to us to expand our online business. Last year around $ 260 billion in online transactions compared to last year, it's. $ 179 billion of transactions. It shows a huge increase in resources above the network. Then you are what you take the chance? You may start your online business and create money from home? Are you tired of your job now? You have your answer.

Many people start a business or an opportunity that will show your money to join if it says. There seems to be promising and the good to be true. And finally, behind the accession number of failures. Why? And because the company? And because the product? My answer is NO. And through you. Without the experience of how to on building your online business step, but finds it difficult to do.

In reality, what are you first? You need someone to help you step by step instructions on how to get your business, not a beginner or your marketing materials to keep pace. You must learn to invest in your business. Of course with the training that was provided have a major influence on him. This is an advantage if you may find it. In online marketing, every day a new day of learning, because that's. where you find your value.

Second, to discover, is that convenient and particularly important once the recession began, truly push the world most of us are not in a position offered opportunities high price. And so they'll. stop chasing your dreams? To win with hard work and desire, anything may be achieved.

I discovered that most people do not improve for lack of experience around the quality of traffic to a website and have no control above the outlook for the high quality traffic and convert sales. If you understand your audience, create it easier for you.

Information like this will be on how to help you create money at home now and you may start here

Read more »

Libya opposition says more than 10 days to allow Mr Qaddafi's hometown

Libyan opposition says more than 10 days, so that's. saying hometown in August to November 29 seconds Yang on Wednesday, a commander of the Libyan opposition, 28, told that the opposition more than 10 days to be Gaddafi 'M. Gaddafi s Suerte hometown. The official told that the stock Suerte currently on the front with things Suerte and forth fighting, trying to persuade the crew to surrender, give up control.

But the need good handbagsif situation, they will fight. E ',. will be given scholarships awarded first salespeculation Gaddafi '. s hiding about the house could Suerte, 25 start to the day once NATO forces bombed Suerte. onlien pockets.

Read more »