Thursday, October 6, 2011

How Email Marketing Can Help SEO

Creating valid HTML email newsletters and announcements with a canonical link element can help marketers boost find engine optimization

The canonical link element, which is often referred to as rel="canonical," (pronounced rel canonical, no "equals") is a way of describing the preferred URL for some particular web page. find engines, including Google, Bing, and Yahoo!, all respect this element and will typically favor the specified canonical link in find results. Since December 2009, most find engines have allowed the canonical link to point astride domains, so that a page on examplecom. could point to — and therefore transfer any SEO benefits to — a page on samplecom.

For the most part, the canonical link element has been used to avoid confusing find engines with duplicate content within a domain or on related sites. A find engine like Google would see wwwexamplecom,. examplecom,. examplecom/,. and examplecom/indexhtml. as four separate pages even though the web server points each to the same content

During a recent episode of the respected Marketing above Coffee podcast, Christopher Penn suggested using rel="canonical" in HTML email newsletters or announcements because of the popularity of "view in browser" links that open an email's. content as a web page on the email service provider's. site.

1 comments:

Anonymous said...

This is really true... as long as you did it right. Thanks for sharing this important information.

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